The Vision Source Exchange is a dynamic conference that includes over two thousand of the most successful eye care professionals in the nation, offering valuable continuing education, inspirational keynote speakers, and Exchange-only pricing from over 100 vendors. EGR was enlisted to produce the General Session main stage content for this important program. We knew we had to design a dynamic run of show that would reinforce Vision Source’s commitment to their members, while at the same time creating value for the more than 30 companies who earned stage time for their level of sponsorship.